ADAPT YOUR MARKETING STRATEGY FOR COVID-19
Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected in every ad campaign, message and channel. You set the tone for how customers perceive the brand during a difficult time. Taking the right actions and finding the right message →
INSIDE GOOGLE MARKETING: 5 PRINCIPLES GUIDING OUR MEDIA TEAMS IN THE WAKE OF THE COVID-19 OUTBREAK
To say it’s a unique time in the world is an understatement. As we all collectively grapple with what this global pandemic means for us — as humans first, but also as professionals — there are often more questions than answers. There is no playbook for times like these, but what I’ve found is that →
WHY SUB-SAHARAN AFRICA NEEDS A UNIQUE RESPONSE TO COVID-19
As people continue to travel, it is only a matter of time before COVID-19 spreads to the rest of the 54 countries on the continent. As I write this from Monrovia, Liberia – a country whose health system has suffered enormous challenges due to civil wars and the Ebola epidemic in 2014 – I am →
HOSPITALS MADE FROM SHIPPING CONTAINERS COULD HELP FIGHT CORONAVIRUS
An Italian design company has teamed up with the Massachusetts Institute of Technology to create prefabricated intensive care →
WHY COMPANIES TURN TO DIGITAL MARKETING TO SURVIVE COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting →
HOW TO READ THE NEWS LIKE A SCIENTIST AND AVOID THE COVID-19 ‘INFODEMIC’
As the SARS-CoV-2 virus – more popularly known as COVID-19 – has spread around the globe, conspiracy theories and rumours have also gone viral on social media platforms and other outlets. As World Health Organization Director-General Tedros Adhanom Ghebreyesus rightly said in February, “We’re not just fighting an epidemic; we’re fighting an infodemic”. Read More →
CREATIVE WAYS COMPANIES ARE GIVING BACK DURING THE COVID-19 CRISIS
Fifty-six percent of consumers report being happy to learn about how brands are helping in response to the coronavirus pandemic, according to a recent survey from the American Association of Advertising Agencies (4A’s). And helping they are! Read More →
INSIDE THE TWO YEARS THAT SHOOK FACEBOOK—AND THE WORLD
ONE DAY IN late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. On at least a couple of occasions, someone had →
BLACK PANTHER’S DIRECTOR OF PHOTOGRAPHY IS A CINEMATIC SUPERHERO
AS HOLLYWOOD EVENTS go, there are few more congratulatory than film festival awards ceremonies, where everyone wants to →
Innovation By Design Awards 2017
Fast Company’s sixth annual Innovation By Design Awards drew more than 2,500 submissions. The 299 honorees, chosen by →
Facial Recognition Systems Are Even More Biased Than We Thought
Experts say that bias is one of the biggest problems facing the development of artificial intelligence. When a →
Google Thinks The Future Of The Web Is . . . Email
When was the last time you were lost on your smartphone? Because for me, it was just this →
Close Contact
In the second of our eight-part series on the mobility of the future we explore how urbanistic choices can influence the spread of battery-powered cars. A city that’s growing in size doesn’t need to forgo sustainable mobility options. From the densest city centres to the edges of a metropolis, well-distributed charging points can be a →
The Power of Product Recommendation Networks
We all know that colds, the flu, and other diseases are contagious. They spread from one person to →
Infographic: Improve Customer Engagement With Analytics
The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review explores how companies better engage with customers through their use of analytics. The report, “Using Analytics to Improve Customer Engagement,” finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. →
Avoid These Five Digital Retailing Mistakes
In a world where customers are shifting a significant portion of their purchases from off-line to mobile and →
Unpacking the AI-Productivity Paradox
We see the effects of transformative new technologies everywhere except in productivity statistics. Systems using artificial intelligence (AI) →
How Big Data and AI Are Driving Business Innovation in 2018
After years of hope and promise, 2018 may be the year when artificial intelligence (AI) gains meaningful traction →
The End of Scale
For more than a century, economies of scale made the corporation an ideal engine of business. But now, →
Building a Robotic Colleague With Personality
Anxieties about whether machines will take our jobs will soon be a thing of the past. Robots are →