Not long ago, mom-and-pop shops struggled to compete with the big conglomerates and internet businesses luring their customer base away with convenient shopping at low prices. Today, the local business scene has made a resurgence, thanks in part to millennials who want to “shop small” and support entrepreneurs in their own backyard. In fact, nearly half of consumers in this generation are willing to pay more to support a small business.
If you’re a growing global company, don’t fret: You can still work to establish strong local relationships that will draw in customers and benefit not just your own business, but other local vendors in your area. Thirteen Forbes Agency Council members share some strategies to help you do it.