For a while now, it’s been clear that Instagram isn’t just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Given the number of people using Instagram, it’s surprising how few businesses have adopted the platform — or even taken it seriously. In a world where visual content has become a crucial part of any business’ marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Although they’re few and far between, there are some brands out there — in every industry, and with every type of target customer — who are doing really, really well on Instagram.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. (Here’s a list of 15 Instagram hacks and features if you’re looking to up your own Instagram game.)
16 Brands That Are Crushing It on Instagram
WeWork provides shared office spaces in cities and countries all over the globe — so it only makes sense that they should post a lot of photos showcasing their beautiful office spaces. They do an amazing job photographing the spaces in ways that make followers like us wish we could jump into the photos and plop down with our laptops and a coffee.
They don’t stop at posting photos of their shared workspaces, though. They also post a lot of content related to their slogan “Do What You Love,” and they have hashtags that encourage customers to share their own photos of the spaces. Our favorite is the #DogsOfWeWorkhashtag. Not only is it awesome because, well … dogs, but it’s also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social. Near the end of each year, they actually choose the best photo submissions to the #DogsOfWeWork hashtag on Instagram and Facebook and put together a calendar for the following year.