The logo to support Los Angeles’ 2024 Olympic bid features a multicoloured angel-like figure in reference to the city’s name (+ movie).
The logo of a soaring angel was developed by design agency 72andSunnyand LA firm Bruce Mau Design. According to the team, it is intended to symbolize athletes reaching for their dreams.
“This logo capture’s the essence of LA – a soaring belief that through hard work, creativity and ingenuity, we can follow the sun and reach the highest levels of success,” said Los Angeles mayor Eric Garcetti.
The winged figure is coloured using a palette inspired by the city’s sky at sunrise and sunset, in keeping with the bid’s slogan: Follow the Sun.
“Everyday people follow the sun to our city in pursuit of their dreams, spurring unprecedented creativity, innovation and progress,” said LA 2024 chairman Casey Wasserman.
“We’re inviting the world to Follow the Sun to California in 2024, to join us in LA for an Olympic and Paralympic Games that signal the dawn of a new era for the Olympic Movement,” he continued.