Push notifications are a cornerstone of every mobile app’s engagement and retention strategy, yet we know so little about them. Previously I’ve written about why 60% of users opt-out of push notifications and why some pushes are getting 40% CTRs.
Today, we’ll look at some push notification data from Leanplum, a mobile marketing automation tool, which breaks down 671 million pushes to uncover some interesting trends, particularly on time of day targeting for push notifications.
image reference: https://apsalar.com/2015/10/getting-push-notifications-right/
