Aromat is a popular food seasoning product produced in South Africa and Switzerland by Knorr, Unilever.

THE CHALLENGE

Help Aromat get lapsed users to use Aromat on eggs by dramatising its unbelievable taste benefit and re-igniting their love for Aromat on social media.

THE JOURNEY

We found a way to reconnect Aromat with lapsed users by making them laugh. by leveraging the star power of Noko Mashaba – a loved fictional animated character created by the talented Jonas Lekganyane. We commissioned the services of Jonas to co-create a 6-minute animated video that revolves Aromat characters Aro & Egg and their daily life adventures.

THE SOLUTION

An integrated digital communication strategy dedicated to drive brand and sales growth.

The elements

• Digital Strategy
• Social Media Management
• Content Creation

Animated Video, Aro & Egg “Side Chicks”

THE RESULTS

This Aro & Egg video has enjoyed 368,054 views to date with more than 320,000 views happening in the first 8 weeks of the video. being published.