Aromat is a popular food seasoning product produced in South Africa and Switzerland by Knorr, Unilever.
Help Aromat get lapsed users to use Aromat on eggs by dramatising its unbelievable taste benefit and re-igniting their love for Aromat on social media.
We found a way to reconnect Aromat with lapsed users by making them laugh. by leveraging the star power of Noko Mashaba – a loved fictional animated character created by the talented Jonas Lekganyane. We commissioned the services of Jonas to co-create a 6-minute animated video that revolves Aromat characters Aro & Egg and their daily life adventures.
An integrated digital communication strategy dedicated to drive brand and sales growth.
- Digital Strategy
- Social Media Management
- Content Creation
Animated Video, Aro & Egg “Side Chicks”
This Aro & Egg video has enjoyed 368,054 views to date with more than 320,000 views happening in the first 8 weeks of the video. being published.