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Why the iconic Coca-Cola brand has taken its cue from Disney…

Coca-Cola’s Chief Marketing Officer and Executive Vice President Marcos de Quinto unveiled the company’s new ‘One Brand’ global marketing strategy at a glitzy event held in Dubai. The bold new campaign, with the tagline ‘Taste the Feeling’, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola and Coca-Cola Zero under the iconic Coca-Cola brand.

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