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Dove Stunt Asks Women to Classify Themselves as ‘Beautiful’ or ‘Average’

In Dove’s latest stunt to shed light on how women perceive themselves, the brand labeled double doorways of buildings in five major cities — San Francisco, Sao Paulo, Shanghai, London and Delhi — with the words “Beautiful” and “Average” and filmed what women would do when they encountered the different signposts. As it goes with most Dove revelations, the result was eye-opening: the majority of them chose to walk through the “average” entryways, with some only making the “beautiful” exception when they were striding through with a friend or loved one — someone they deemed worthy of the description.

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