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Empower Workforce Solutions

Established in 2013, Empower Workforce Solutions is a workforce solutions provider in Ghana that connects ambitious local and international businesses with local human potential.

THE CHALLENGE

Create a fresh, globally relevant recruitment business and brand that attracts and appeals to high level executives, blue collar workers and quality organisations.

empower-WFS-website-landing-page-screen-grab-695x327

THE JOURNEY

In 2013, Bamboo joined a team of collaboratiors at the genesis of Empower’s formation. We began by defining the strategy and business model, which lead us to working closely with the creative teams in developing the visual representation of the strategy, facilitating research in Accra, and working on rolling out the business at each touch point.

THE SOLUTION

Our main services encompassed business consulting, brand strategy, brand development, and website UX(user experience) that informed the website function. The web UX ensured that different website visitors, from HR managers looking to hire, to executives and blue collar workers looking for job opportunities, had a custom experience suited to their needs.

The website also included content relevant to the varied users including white papers for high-level executives, and blog articles with content for the new job seekers such as school leavers and graduates looking for helpful information such as interview tips.

 THE ELEMENTS

  • Business Consulting
  • Brand Strategy
  • Brand Development
  • Brand Guide
  • Website; UX, Design, SEO, Blog Content
  • Digital Elements
  • Print Elements
  • Corporate Stationery

 

Brand Guidelines

Empower Workforce Solution Brand GuideIlines
Empower Workforce Solution Brand GuideIlines2

 

Website

Bamboo_network_innovation_Empower website

Click here to view website

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