In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers.
The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its new technology takes into account each advertiser’s unique definition of brand safety as well as more nuanced settings of campaign-specific brand appropriateness.
“The brand safety conversation has evolved significantly over the last few months, as advertisers wake up to just how individualized their approach to the issue needs to be,” said Bettina Hein, Pixability Founder and CEO.
There are two tiers of the new managed service. The higher end version, DependAbility Premium, provides access to the entire campaign placement list via Pixability’s AI technology, third-party verification of viewability and video completion measurement by Moat, and human review of placements to ensure 100 percent contextual relevancy.