S.O. Ginger is the premiumised version of a home-style recipe of ginger drink popular with Black South Africans.
Design a unique-looking premium drink brand pulling it through to a visual language and packaging design.
We kicked the project off with research in order to understand existing brands in the premium drinks category. This information informed the creative direction for the logo and brand visual style, along with considerations of consumer perception and packaging research.
We developed a premium logo and package design so that S.O. Ginger would be clearly distinguished in store fridges as a ginger drink, as well as a premium product by using colours within the colour palette of the ginger plant ensuring that consumers looking for a ginger drink received the correct “ginger cues”. Metallic print finishes on the logo gave the product a premium look.
- Brand Development
- Packaging Design