T is the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.
You probably don’t have time to read them all. Luckily, you have us. I already summed up the major takeaways from Mary Meeker’s internet trends report here, and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google.
Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). Here are the five major takeaways from the 17-page report.