Case Studies

Taxi Scrapping Administrator

The Taxi Scrapping Administrator has been mandated by the Department of Transport (DoT) to implement and administer the vehicle scrapping process and payment of scrapping allowances.

 

THE CHALLENGE   Taxi Scrapping Administrator

Increase the number of mini-bus taxis being scrapped across all 9 provinces.

 

THE JOURNEY

This project went from being a brief on how to communicate with the South African mini-bus taxi industry to seeing us create South Africa’s most-watched Public Service Announcement animated video series. Leveraging the star power of Jonas Lekganyane’s loved character, Noko Mashaba, we were able to not only communicate with taxi owners to scrap their un-roadworthy taxis, but incorporated a public service angle that allowed the public to report un-roadworthy taxis to TSA through social media. Taxi owners and drivers could find out more, and even request TSA to call them, through the USSD platform we developed.

 

THE SOLUTION  Taxi Scrapping Administrator

Reinvigorate TSA’s taxi scrapping message. This involved finding a new way to redesign information the audience had heard through the years. We moved away from the corporate look and feel, and also simplified the scrapping process turning it into “7-step easy”.

Weary of pointing a finger at an already sensitive audience, we further humanised the brand by compiling trivia that highlighted the many positive aspects and benefits of the taxi industry.

Complimenting the print communication (in depth booklet and overview DL) was a 3-part animated video series we created with Jonas Lekganyane, creator of hit Youtube series ‘Noko Mashaba’. In this series, the popular character Noko Mashaba helps get our scrapping and safety message across to the public on an adventure which sees him get into an altercation with a taxi driver who owns a scrap taxi.

THE ELEMENTS

  • Campaign Look and Feel
  • Campaign Marketing Elements; Design and Production
  • Animated Video Series; Concept; Animation
  • Website; Design and Development
  • Youtube Page Management
  • Mobisite; Design (back-end partner)
  • Activation Theatre (in partnership with “Thenx” female performance artists)

 

Animated Video Series 1/3

 

Animated Video Series 2/3

 

Animated Video Series 3/3

 

Brochure

TAXI SCRAPPING ADMINISTRATOR_brochure_Bamboo

 

Website

Taxi-Scraping-Adminastrator_Website_Bamboo

Click here to view website

 

THE RESULTS  Taxi Scrapping Administrator

Reinvigorate TSA’s taxi scrapping message. This involved finding a new way to redesign information the audience had heard through the years. We moved away from the corporate look and feel, and also simplified the scrapping process turning it into “7 easy steps”.

 

Argon Asset Management

Argon Asset Management is an African investment firm with global standards and has recently picked up five global accolades including ‘Best Asset manager South Africa 2014”. They are a firm steeped in their values and believe “values equal value”.

THE CHALLENGE

Celebrating its 10th year in 2015, and after being globally recognised, the firm is looking to move their brand into a new space reflective of their status.

THE JOURNEY

Our relationship with Argon began with brand management consulting and has extended to include brand development, specifically in print and social media. Bamboo is currently getting Argon retail-ready as they are soon to launch products to the public in 2016.

THE SOLUTION

Currently a work in progress to evolve their brand, our main services include business consulting, brand strategy, brand development and digital, as well as print advert concept and design.

THE ELEMENTS

  • Brand Strategy
  • Business Strategy
  • Consumer Research
  • Event Management
  • Social Media Management
  • Website Development

 

Print ad, 10-years (The European)

Argon---10-year-print-ad-(institu)

Print ad, brand (Business Report)

Argon---Business-Report-print-ad-(institu)

 

 

Facebook page

Bamboo has grown the Argon Facebook account by 4357% in under a year.

argon facebook page

 

Animated logo

Smooth ‘N Shine

By Schwarzkopf, Smooth ‘N Shine is a product range rigorously developed in Africa for the hair and scalp-care needs of African women.

 

THE CHALLENGE

Support the launch of a new black hair-care brand through by giving it presence through the use of digital media and social network presence and engagements.

 

THE JOURNEY

Bamboo took the brand concept launched in television commercial pulling it through into social media where we developed the brand’s online persona and daily content. Weekly, Facebook data analytics reports allowed us to test content and adapt to the needs of the consumer online. We created various properties to enable relevant engagement with the brand such as weekly hair and scalp-care tips, write-ups on incredible women across the continent, etc. A big part of attracting and keeping the fans engaged was the sourcing of imagery they could identify with. Many insights were mined for the client including the immediate appreciation South African women had to women who looked like them and not “America”. What was also surprising was how the ‘natural hair movement’ was so prevalent in South African people online.

 

THE SOLUTION

We created a Facebook social media content strategy that included hair-care tips, African hair ‘myth busts’, product information, and general news in the areas of African beauty, fashion and glamour.

To further strengthen the brand’s TV positioning that “a Queen’s hair is her crowning glory’, a hashtag language was created for the brand in which African women could identify with their unique hair style choices, namely; #NaturalQueen, #RelaxQueen, #BraidQueen, #LoxQueen, and #WeaveQueen.

To be relevant to the target market’s lifestyle, also included were #WorkingQueen, #FridayNightQueen and #QueenOutAndAbout which focused on work and informal hair styles and fashion.

These hashtags became the ‘board’ names on the brand’s Pinterest page which then extended to include such boards as #QueenBride for bridal hairstyles, #LittleQueens for children’s hairstyles. Pinterest allowed the brand to become visual. The use of these beautiful images gave the brand and visual style that was trendy and relevant.

Of all the properties created, fan favourites quickly became ‘hair tips’, ‘hair myth busts’ and related to the beautiful array of imagery that encompassed ALL African hair styles and beauty.

THE ELEMENTS

  • Social media planning
  • Social media management and posts
  • Content strategy
  • Content creation
  • Mobisite content creation (we partnered with Silverstonecis who handled the community platform development)

Facebook page

SNS-Facbeook-page-screen-grab-695x327

Social Media posts

SMOOTHnSHINE-FB Institu 3

SMOOTHnSHINE-FB Institu 2

SMOOTHnSHINE-FB Institu 1

THE RESULTS

Mobisite

  • Over 72 273 page views
  • Over 18 047 unique visits
  • Community members over 2,537
  • 3 Competitions – opt-in to stand-a-chance, selfie upload, hamper give-aways

Facebook

  • 17 912 ‘likes’ over 6 month period
  • 5 499 TVC views
  • Daily posts and image sourcing
  • Competitions

 

Shift

Shift is a bi-weekly educational talk show on SABC 1.

THE CHALLENGE

Move Shift to being an interactive content platform that serves as an extensional approach to further accomplish their mandate as an educational program.

THE SOLUTION

We created a website that allowed topics from the show to be discussed further after the show was off-air. Also included in the website was an “Opportunity” page that allowed people to find opportunities posted by the show and affiliates.

THE ELEMENTS

  • Website

 

Website

SHIFT_WEBSITE_Bamboo

 Click here to view website

 

Jägermeister

Jägermeister is a popular alcoholic herbal liquer drink, famously to be consumed in ice-cold ‘shot’ measures.

 

THE CHALLENGE   Jägermeister

Create a competition to give away a custom Jägermeister-branded Smeg fridge.

Jägermeister

 

THE JOURNEY  Jägermeister

Originally tasked with creating a competition in order to prize a Jägermeister drinker with a branded Smeg fridge, we interrogated the opportunity in the brief and settled on the objective, with client, being to increase the number of drinking occasions with the target market. The insight came from the fact that most Jägermeister drinkers drink it at clubs only. We saw the opportunity to inspire people to drink Jägermeister across occasions. This was portrayed in the campaign artwork (Facebook timeline covers which were changed weekly throughout the 6 week duration of the competition).

THE SOLUTION   Jägermeister

Adding strategic objectives to the brief, our aim was to increase the drinking occasions for Jägermeister from primarly club occasions to include all conceivable occasions.

As such, the competition asked Jägermeister fans to send in photos of all the places they enjoy Jägermeister.

The competition artwork featured 7 “Jägermeister occasion” timeline covers, including; braai, fishing trip, boys night, poker night, pub gaming, picnic, and house party.

The most outlandish place Jägermeister was enjoyed won – the winner took a picture with their Jägermeister in Antarctica.

THE ELEMENTS

  • Competition website
  • Competition management
  • Facebook app
  • Facebook competition-themed timeline covers
  • Digital media brokering and placement

THE RESULTS   Jägermeister

  • Over 6000 visitors to the competition website (8 week competition) – link confusion?
  • Over 3300 visitors to the Facebook application – link confusion?
  • Increased Facebook ‘likes’ by 35% (3206 page likes)
  • Identified 768 Jägermeister 768 brand advocates and logged their information
  • Large increase in brand engagement

Jägermeister_Bamboo

 

 

jager_smeg-banner-GIF(frame-by-frame)

Empower Workforce Solutions

Established in 2013, Empower Workforce Solutions is a workforce solutions provider in Ghana that connects ambitious local and international businesses with local human potential.

THE CHALLENGE

Create a fresh, globally relevant recruitment business and brand that attracts and appeals to high level executives, blue collar workers and quality organisations.

empower-WFS-website-landing-page-screen-grab-695x327

THE JOURNEY

In 2013, Bamboo joined a team of collaboratiors at the genesis of Empower’s formation. We began by defining the strategy and business model, which lead us to working closely with the creative teams in developing the visual representation of the strategy, facilitating research in Accra, and working on rolling out the business at each touch point.

THE SOLUTION

Our main services encompassed business consulting, brand strategy, brand development, and website UX(user experience) that informed the website function. The web UX ensured that different website visitors, from HR managers looking to hire, to executives and blue collar workers looking for job opportunities, had a custom experience suited to their needs.

The website also included content relevant to the varied users including white papers for high-level executives, and blog articles with content for the new job seekers such as school leavers and graduates looking for helpful information such as interview tips.

 THE ELEMENTS

  • Business Consulting
  • Brand Strategy
  • Brand Development
  • Brand Guide
  • Website; UX, Design, SEO, Blog Content
  • Digital Elements
  • Print Elements
  • Corporate Stationery

 

Brand Guidelines

Empower Workforce Solution Brand GuideIlines
Empower Workforce Solution Brand GuideIlines2

 

Website

Bamboo_network_innovation_Empower website

Click here to view website

Mutual Friends

Mutual Friends is a youth drama series that follows the varsity and family life of 3 main characters as they learn about life, love, and adulthood in the age of social media.

THE CHALLENGE

Position Mutual Friends as a youthful, current and innovative show to usher SABC 1 into the digital age. Develop a strategy to successfully utilise social media in order to engage with the TV show’s audiences. Obtain data about audiences to aid the development of follow-up seasons.

Mutual-friends-695x390

THE JOURNEY

With the aim of the show’s owners to get a second season, we decided that the best way to help this goal was to create South Africa’s first 2nd screen experience. What this enabled the show to do was exist and engage viewers beyond the 4 corners of their TV screens. Social media content enabled viewers to have their phone out in front of them while watching the show (something millions of people do anyway), engaging the show’s characters with content that prompted ‘live’ interactions with the show, for example, when a selfie was taken in the show, it was posted immediately allowing fans to “like’ what they were watching live in the show.

THE SOLUTION

We created South Africa’s first social media second screen experience designed to capitalise on the behaviour of audience’s interacting with their mobile devices while watching television and aimed to: heighten audience experience and increase audience engagement with Mutual Friends; position the SABC as innovative and in tune with the digital Zeitgeist; and collect data about Mutual friend’s audiences to assist in the development of upcoming seasons of the show.

We also created a social media strategy and managed the show’s Facebook and Twitter social media, as well as developed and managed Facebook accounts for the 3 main characters so audiences could interact live with the characters, and the show’s fan page; developed the brand; and created the show’s opening sequence and in-show pop-ups.

The Elements

  • Brand development
  • Logo development
  • Broadcast design
  • Social media strategy
  • Social media management

THE RESULTS

  • Social media engagement ensured the show’s second season
  • Over 13 weeks/episodes:

Facebook fan page stats:

  • 8058 fans
  • 3,361 likes
  • 729 comments
  • 198 Shares
  • Impressions 958 800 by 264 700 users

‘That Other Guy’ page stats:

  • 4926 fans
  • 51 posts
  • 1926 likes
  • 211 comments
  • 152 shares
  • Impressions 395 900 by 83 600 users

Badanile’s profile stats:

  • 4849 friends
  • 21 posts
  • 1722 likes
  • 604 comments
  • 16 shares

Sizo’s profile stats:

  • 1252 friends
  • 22 followers
  • 19 posts
  • 1600 likes
  • 366 comments
  • 12 shares

Overall Facebook engagement stats:

  • 8609 likes
  • 1910 comments
  • 378 shares

REFERENCE

Logo Development

The Mutual Friends logo was designed to inculcate the idea that the show deals with social media as one of its primary subject matters. The Mutual Friends hashtag drove discussions on social media (Facebook, Twitter) pertaining to the shows content and/or information about it. The logo was designed for the audience to effortlessly identify the shows hashtag. The brand is designed to mimic Facebook’s brand to correlate it to the show’s social media narrative.

Mutual-Friends_Logo-Dev

 

Opening Sequence

The idea behind the opening sequence was to show the social connections and interactions between the show’s characters on their respective Facebook profiles.

Promo call-to-action holding shape

MUTUAL-FRIENDS-Lower-third-Institu

 

Character Facebook profiles

“That Other guy”

“That other guy” is the main character, Jabu Dlamini’s, alter ego. A controversial character, his Facebook statuses doubled as narration for each episode and were posted to his Facebook profile in real time as they appeared on show so that viewers and other characters in the show could comment and interact with the character in real time. Click here to see “That Other Guy’s” profile

MUTUAL-FRIENDS-Vox-Pop-Institu

 

Character Facebook profiles

“Badanile Nqoloba”

Badanile, a girl from a rural village, finds her first friend in the big city, Jabu, who attends the same university as her. One of her first posts was a selfie of the two of them – this went up onto her Facebook page in real-time as it happened on the show. Click here to See Badanile’s profile

Mutual-Friends_Character-FB-pages

 

Swaziland Building Society

Established in 1962, the Swaziland Building Society is the country’s major provider of long-term mortgage lending, supplying loan finance for the purchase of vacant land and the construction of affordable housing.

 supplying loan finance for the purchase of vacant land and the construction of affordable housing.

THE CHALLENGE Swaziland Building Society

Introduce a youthful aesthetic to the corporate brand’s handy USSD platform service with the aim of it attracting the attention of young, tech-savvy people.

THE SOLUTION Swaziland Building Society

We created a modern 2D look and feel for the 30 second animation video. This look & feel was pulled through to digital, print and outdoor elements.

THE ELEMENTS Swaziland Building Society

  • Campaign look & feel
  • 30″ animated video
  • Print ad
  • Billboard
  • Digital; web banner, ATM screens, event invitation

30″ animated TVC

Website Banner

SWAZILAND BUILDING SOCIETY_Banner_BambooEstablished in 1962, the Swaziland Building Society is the country’s major provider of long-term mortgage lending, supplying loan finance for the purchase of vacant land and the construction of affordable housing. THE CHALLENGE Swaziland Building Society Introduce a youthful aesthetic to the corporate brand’s handy USSD platform service with the aim of it attracting the attention of young, tech-savvy people. THE SOLUTION Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Established in 1962, the Swaziland Building Society is the country’s major provider of long-term mortgage lending, supplying loan finance for the purchase of vacant land and the construction of affordable housing. THE CHALLENGE Swaziland Building Society Introduce a youthful aesthetic to the corporate brand’s handy USSD platform service with the aim of it attracting the attention of young, tech-savvy people. THE SOLUTION Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society Swaziland Building Society

Swaziland Building Society