Competitive Strategy


There are few things that can bring geeks (like me) to the edge of hyperbolic hysteria like compelling new hardware videos, and this last week had not one but two!

There’s no question both products are exciting in their own right; what makes them compelling, though, is not simply the technology demonstrated, but the fact both, unlike their forbearers, are clearly designed with the smartphone in mind.


The Nintendo Wii U and the Surface RT were both launched at the end of 2012; both were miserable disasters, and both for largely the same reasons: they targeted markets that no longer existed.

Back in 2006 the Wii came out of nowhere to win the seventh-generation of consoles, outselling the Xbox 360 and PlayStation 3 despite the fact Nintendo’s hardware was significantly under powered relative to its competition. The key was the Wii’s motion control, best manifested by the seemingly simplistic Wii Sports; it turned out that simplicity was a virtue, attracting casual gamers who had long since abandoned consoles or never considered one in the first place, and Wii Sports went on to become the best-selling video game of all time.

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What is Strategy?

The problem is that over the years, strategy has become something of a buzz word. Whenever we want to sound smart and demonstrate our business acumen we just make sure the word strategy shows up in our ideas. The result is that we now refer to many mundane and uninteresting aspect of the business as strategic, when they are really only small pieces of the overall business strategy.

So then what is a strategy?

Neo Matsau – Chief Executive Officer

 “Leadership is growing the relationship between people, resources and goals.”

Neo Matsau – Visionary

Neo Matsau is a polymer who believes in the power of innovation for growth. His fascination with technology, lead him to creating his first computer game at the age of ten. His broad spectrums of interests have led him down various paths, from studying branding, to engineering, to anthropology. Always hungry and foolish. After pursuing his studies, he was key in developing a four-day youth diversity-training program for The Diversity Institute.

More recently he was invited to speak at the 3rd commission for investment, trade and enterprise on entrepreneurship amongst young South Africans. He has also contributed to a UN report on ICT as a private sector enabler in developing countries. Neo has developed growth-based solutions for various blue chip companies and global organisations and has been a team leader, in various projects, from app builds, to TTL advertising campaigns.

Neo is currently has a fruitful music career as a part of  Twelv & Thesis, as a performer and music producer. Always ensuring he is current, relevant and intelligent Neo Matsau is a digital native with an insightful understanding of the 3.0 World. With knowledge, imagination, inspiration and integrity, Neo leads Bamboo on a path to grow organisations that change the world.

Currently Learning:

Financial Markets, Yale


Developing Innovative Ideas for New Companies; University of Maryland

Leading Strategic Innovation in Organisations; Vanderbilt University

Design Thinking for Business Innovation; University of Virginia

Competitive Strategy; Ludwig-Maximilians-Universität München (LMU)

Foundations of Business Strategy; University of Virginia

View Neo Matsau's LinkedIn profileView Neo Matsau’s profile