Procter & Gamble

Reclaim Your Creative Confidence

It’s been a passionate departure point at Bamboo – that creatives need to spend as much time out of the office as in it. It seems too much of a creative’s skills must by default include being able to project oneself into the mind or environment of a subject or topic for every single job. Very rarely do creatives in the ad industry get to immerse themselves in their subject matter.

While solutions can still be reached in the confines of an office as has been the status quo for years, with no signs of reprieve, this article proves that increasing creative confidence by getting out of the office for constructive immersions, can almost always positively impact ideas.

Creativity is the most sought-after trait in leaders today.

Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialisation and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “non-creatives,” and too many people consciously or unconsciously resign themselves to the latter category.

And yet we know that creativity is essential to success in any discipline or industry. According to a recent IBM survey of chief executives around the world, it’s the most sought-after trait in leaders today. No one can deny that creative thinking has enabled the rise and continued success of countless companies, from start-ups like Facebook and Google to stalwarts like Procter & Gamble and General Electric.

Students often come to Stanford University’s “d.school” (which was founded by one of us—David Kelley—and is formally known as the Hasso Plattner Institute of Design) to develop their creativity. Clients work with IDEO, our design and innovation consultancy, for the same reason. But along the way, we’ve learned that our job isn’t to teach them creativity. It’s to help them rediscover their creative confidence — the natural ability to come up with new ideas and the courage to try them out. We do this by giving them strategies to get past four fears that hold most of us back: fear of the messy unknown, fear of being judged, fear of the first step, and fear of losing control.

Click here for the full story on creative confidence by Tom Kelley (general manager of IDEO) and David Kelley (founder and chairman of IDEO).

Image credit: Teddy Hahn