website

Argon Asset Management

Argon Asset Management is an African investment firm with global standards and has recently picked up five global accolades including ‘Best Asset manager South Africa 2014”. They are a firm steeped in their values and believe “values equal value”.

THE CHALLENGE

Celebrating its 10th year in 2015, and after being globally recognised, the firm is looking to move their brand into a new space reflective of their status.

THE JOURNEY

Our relationship with Argon began with brand management consulting and has extended to include brand development, specifically in print and social media. Bamboo is currently getting Argon retail-ready as they are soon to launch products to the public in 2016.

THE SOLUTION

Currently a work in progress to evolve their brand, our main services include business consulting, brand strategy, brand development and digital, as well as print advert concept and design.

THE ELEMENTS

  • Brand Strategy
  • Business Strategy
  • Consumer Research
  • Event Management
  • Social Media Management
  • Website Development

 

Print ad, 10-years (The European)

Argon---10-year-print-ad-(institu)

Print ad, brand (Business Report)

Argon---Business-Report-print-ad-(institu)

 

 

Facebook page

Bamboo has grown the Argon Facebook account by 4357% in under a year.

argon facebook page

 

Animated logo

Shift

Shift is a bi-weekly educational talk show on SABC 1.

THE CHALLENGE

Move Shift to being an interactive content platform that serves as an extensional approach to further accomplish their mandate as an educational program.

THE SOLUTION

We created a website that allowed topics from the show to be discussed further after the show was off-air. Also included in the website was an “Opportunity” page that allowed people to find opportunities posted by the show and affiliates.

THE ELEMENTS

  • Website

 

Website

SHIFT_WEBSITE_Bamboo

 Click here to view website

 

Jägermeister

Jägermeister is a popular alcoholic herbal liquer drink, famously to be consumed in ice-cold ‘shot’ measures.

 

THE CHALLENGE   Jägermeister

Create a competition to give away a custom Jägermeister-branded Smeg fridge.

Jägermeister

 

THE JOURNEY  Jägermeister

Originally tasked with creating a competition in order to prize a Jägermeister drinker with a branded Smeg fridge, we interrogated the opportunity in the brief and settled on the objective, with client, being to increase the number of drinking occasions with the target market. The insight came from the fact that most Jägermeister drinkers drink it at clubs only. We saw the opportunity to inspire people to drink Jägermeister across occasions. This was portrayed in the campaign artwork (Facebook timeline covers which were changed weekly throughout the 6 week duration of the competition).

THE SOLUTION   Jägermeister

Adding strategic objectives to the brief, our aim was to increase the drinking occasions for Jägermeister from primarly club occasions to include all conceivable occasions.

As such, the competition asked Jägermeister fans to send in photos of all the places they enjoy Jägermeister.

The competition artwork featured 7 “Jägermeister occasion” timeline covers, including; braai, fishing trip, boys night, poker night, pub gaming, picnic, and house party.

The most outlandish place Jägermeister was enjoyed won – the winner took a picture with their Jägermeister in Antarctica.

THE ELEMENTS

  • Competition website
  • Competition management
  • Facebook app
  • Facebook competition-themed timeline covers
  • Digital media brokering and placement

THE RESULTS   Jägermeister

  • Over 6000 visitors to the competition website (8 week competition) – link confusion?
  • Over 3300 visitors to the Facebook application – link confusion?
  • Increased Facebook ‘likes’ by 35% (3206 page likes)
  • Identified 768 Jägermeister 768 brand advocates and logged their information
  • Large increase in brand engagement

Jägermeister_Bamboo

 

 

jager_smeg-banner-GIF(frame-by-frame)

Empower Workforce Solutions

Established in 2013, Empower Workforce Solutions is a workforce solutions provider in Ghana that connects ambitious local and international businesses with local human potential.

THE CHALLENGE

Create a fresh, globally relevant recruitment business and brand that attracts and appeals to high level executives, blue collar workers and quality organisations.

empower-WFS-website-landing-page-screen-grab-695x327

THE JOURNEY

In 2013, Bamboo joined a team of collaboratiors at the genesis of Empower’s formation. We began by defining the strategy and business model, which lead us to working closely with the creative teams in developing the visual representation of the strategy, facilitating research in Accra, and working on rolling out the business at each touch point.

THE SOLUTION

Our main services encompassed business consulting, brand strategy, brand development, and website UX(user experience) that informed the website function. The web UX ensured that different website visitors, from HR managers looking to hire, to executives and blue collar workers looking for job opportunities, had a custom experience suited to their needs.

The website also included content relevant to the varied users including white papers for high-level executives, and blog articles with content for the new job seekers such as school leavers and graduates looking for helpful information such as interview tips.

 THE ELEMENTS

  • Business Consulting
  • Brand Strategy
  • Brand Development
  • Brand Guide
  • Website; UX, Design, SEO, Blog Content
  • Digital Elements
  • Print Elements
  • Corporate Stationery

 

Brand Guidelines

Empower Workforce Solution Brand GuideIlines
Empower Workforce Solution Brand GuideIlines2

 

Website

Bamboo_network_innovation_Empower website

Click here to view website

Empower Facilities Management

An increase in commercial and residential property development throughout Ghana has created a need for reliable and professional facility management service providers. Empower Facilities Management offers property owners, property developers, body corporates and home owners a partnership that consistently builds value.

 

THE CHALLENGE

Differentiate Empower Facilities Management from the myriad of facility management companies popping up across Ghana to take advantage of the property boom.

ews background

THE JOURNEY

To ensure the longevity of the company and to truly distinguish its offering, the strategy unearthed that the true value proposition for Empower Facilities Management was that it helped clients build value by maintaining and servicing their assets through consistent excellence.

THE SOLUTION

Our main services encompassed brand strategy, and brand development.

THE ELEMENTS

  • Brand Strategy
  • Brand Development
  • Brand Guidelines
  • Website; UX, Design, Copy, SEO
  • Digital Elements
  • Animated Video Production

 

Induction Video

 

Website

Empower Facilities Management_Website_Bamboo

Flyer

Empower Facilities Management_Flyer_Bamboo

 

Brand guidelines

Empower Facilities Management_BrandGuide3_Bamboo Empower Facilities Management_BrandGuide2_Bamboo Empower Facilities Management_BrandGuide_Bamboo