The Runner’s Store

The Runner’s Store is a supplier of running gear and paraphernalia and was established to cater to the growing Black running market in Pretoria.



Redo the existing The Runner’s Store brand in order to help them compete with several existing and well-established suppliers of running gear in the Pretoria area, specifically the CBD where there is a growing street running culture amongst working professionals.



We researched the local competitor landscape to better understand it but ultimately looked to our research of international sports brands to inform our brand development strategy. We were creating a brand that could open up shop in London if it had the opportunity to, but that also had to have local relevance.



Position The Runner’s Store as a trusted, one-stop store for all running gear needs though it’s brand. The brand we developed gave The Runner’s Store an immediate ‘big brand’ believability and injected an energy of excitement into the brand.


  • Brand strategy
  • Brand development incl. logo and tagline
  • Brand guide
  • Advertising (print)


New Logo

The Runner's Store - Logo Option V1 11-11-2014-39



The Runner's Store - Signage 1




We created one of the most distinctive sports brands in South Africa.


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