About the Vision Project

“An artist is not paid for his labour but for his vision.” – James Whistler

The dream; a team’s true north. Its primary objective to inspire and create a shared sense of purpose. In truth, a vision should be a self-fulfilling prophecy. A prediction directly or indirectly causing itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behaviour. At Bamboo we believe vision is what truly governs people and organisations, regardless of the quality of articulation.

With this in mind, the ‘2014 Vision Project’ allowed us insight into our client, partner and friends’ visions for the year ahead. We also got to flex our creative muscle and give something back to our project participants – their goals for 2014 designed and expressed in useful formats like Facebook timeline covers and mobile wallpapers.

But first, we shared our vision for 2014 to illustrate the project as well as to share an example of a vision, and to demonstrate what we meant by “we’ll design your vision for you”.

Click on image to enlarge

We designed the posters in batches as they came in. We unpacked each vision and drilled ‘til we found what we dubbed ‘the essence’ of each message, this made it easier to synthesise a concept for each poster and to design – which in turn made the visions more accessible to others, and more importantly, themselves. We ended up with a series of 9 posters.

Browse the poster series below. For rationales, go back to the 2014 Vision Project  page.